Executive Assistant & Operations Partner

Quietly running the business behind the brand.

I'm Iyah. For more than ten years I've supported founders, remote teams and online businesses, handling the client care, program logistics, systems and content that keep everything moving, so you can stay focused on growth.

AI-assisted, human-led. I work faster with ChatGPT and Claude, and every decision is still mine.

Portrait of Iyah Aguilar in an oxblood suit, seated on a cream sofa
6 yearsof continuous support for one international client
10+years in remote operations and client services
100+participants supported per live launch
20–30active clients managed at steady state
20+platforms across CRM, automation and design
Business Clarity AuditSOP Build & DocumentationFractional Operations IntegratorContent Operations & StrategyHighLevel CRM & AutomationExecutive SupportClient & Program OperationsSocial Media Management

Services

Ways I can support your business.

You don't necessarily need more tools. You need the right systems, processes, and operational support working together.

Business Clarity Audit

See what’s actually creating friction before you start fixing things.

A strategic look at your current operations, workflows, tools, and client journey to identify where things are getting stuck, where you’re still carrying too much yourself, and what needs attention first. You’ll walk away with a clearer picture of your operational gaps and a prioritized path forward.

Best forFounders who know something isn’t working—but aren’t sure what needs to change first.

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SOP Build & Documentation

Turn the way you work into a system your team can actually follow.

I take the processes currently living in your head, scattered across messages, or being reinvented every time—and turn them into clear, usable documentation. From core workflows to team handoffs, your SOPs become practical operating tools rather than documents that sit in a folder untouched.

Best forGrowing businesses that need consistency, clearer delegation, and less dependence on the founder.

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Fractional Operations Integrator

Get the operational leadership your business needs without adding a full-time executive.

As your fractional Operations Integrator, I help connect the moving pieces across your business—projects, people, processes, systems, and priorities. I’m not just documenting what needs to happen; I help make sure it actually gets implemented, maintained, and improved as the business evolves.

Best forEstablished founders who are ready to stop being the person holding everything together.

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Content Operations & Strategy

Build a content engine that supports the business—not another job for the founder.

I help turn content from a constant scramble into a structured, repeatable operation. From strategy and content workflows to planning, organization, repurposing, and team handoffs, we create the systems that make consistent content easier to produce and manage.

Best forFounders and small teams who know content matters but are tired of reinventing the process every week.

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HighLevel Landing Page + CRM & Automation Build

Turn your leads, follow-up, and customer journey into a system that works behind the scenes.

I build and connect the HighLevel infrastructure that helps your business capture leads, organize contacts, automate follow-up, and move prospects through the right next step. That can include landing pages, forms, pipelines, workflows, appointment booking, tagging, and nurture sequences—built around your actual customer journey.

Best forBusinesses that are generating leads but losing opportunities because the systems behind the lead journey aren’t connected.

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Experience

A decade of keeping things moving.

From international customer care to running operations for a multi-program coaching business, every role has taught me the same thing: protect the client experience, and never let the details slip.

  1. 2024 – 2026

    Operations Manager & Executive Assistant

    Marley Rose Harris + Higher Self App

    The operational backbone of a global coaching ecosystem: a consumer app, six programs, VIP sessions and a podcast.

  2. 2020 – present

    Executive Administrative Assistant

    Virtual law firm, international practice

    Six continuous years of client intake, case communication, documentation and billing under strict confidentiality.

  3. 2020 – present

    Social Media Manager & Marketing Operations

    Freelance, coaches, professionals and brands

    Content strategy, calendars, email campaigns and branded visuals for multiple clients at once.

  4. 2022

    Assistant Transaction Coordinator

    Keller Williams

    Kept real estate deals moving from contract to closing across buyers, sellers, agents and lenders.

  5. 2016 – 2020

    Real Estate Virtual Assistant

    Fit Acquisitions & White Sands Property Solutions

    Lead qualification, investor calendars, CRM management and comparative market analysis.

  6. 2010 – 2016

    Customer Service & Sales

    Convergys, Results Manila and others

    The foundation: international customer care, de-escalation and HIPAA-compliant support.

Case study

Operations & executive support for Marley Rose Harris

Marley runs a multi-product coaching ecosystem: the Higher Self App, certification programs, VIP breakthrough sessions, a podcast and community channels. My role was to keep the client experience consistent, without Marley having to manage every detail herself.

Higher Self AppAscendLiberation LegacyClear the Fear CertificationThink & AttractClear Your Money BlocksVIP Breakthrough Sessions
20–30active clients in steady state
100+participants during live launches
15–20client touchpoints every day
2–3programs running at once

Client & app support

  • Email, WhatsApp and Higher Self App concierge support
  • Subscription and account verification through Flodesk
  • Login, Apple Hide My Email and playback troubleshooting
  • Cancellations and sensitive conversations, handled with care

Program operations

  • Onboarding, access, schedules, call details and replays
  • Several programs coordinated simultaneously
  • Participant updates whenever plans or resources changed
  • WhatsApp community reminders and engagement

VIP & founder support

  • 90-minute VIP sessions, from application to follow-up
  • Gift coordination and retreat logistics
  • Emails, podcast and collaboration replies in Marley's voice

Payments & retention

  • Follow-up on failed transactions and overdue plans
  • Payment plans restructured within policy
  • Stripe and card issues resolved directly with clients

The client journey I managed

  1. Inquiry or purchase
  2. Onboarding and access
  3. Program communication
  4. Ongoing support
  5. Troubleshooting and billing
  6. Replays and resources
  7. Follow-up and retention

The VIP experience, end to end

  1. Application
  2. Intake review
  3. Booking and confirmation
  4. Session preparation
  5. Gifting and logistics
  6. Session support
  7. Follow-up

Inside the project

Building the Marley Rose Bible

The business had documentation. The problem was finding it. Processes lived in people's heads and scattered files, which kept everything dependent on the founder.

I proposed and built a single, navigable hub for the whole team: instructions, access, a time zone converter, booking links, media and podcast features, program resources, and an SOP directory spanning marketing, sales, fulfillment, operations and team.

Recurring work became instructions anyone could follow. New team members had a place to begin. Gaps in process became visible, and fixable.

The Marley Rose Bible main hub with linked sections
The main hub: one starting point for every part of the business
The Sales SOP directory
The SOP directory: from category to the exact process

“Iyah is extremely efficient in her communication and ability to get things done in such a quick response. I am so grateful for her and everything she supported me with!”Marley Rose Harris, Founder of the Higher Self App

Social media & marketing

Selected work.

Since 2020 I've created content and campaigns for a national architecture convention, beauty studios, coaches, IP lawyers and product brands, each one in its own voice.

+2,232%accounts reached in 7 days, to 48.2K, on a coaching account
+1,072%reach in 14 days for an education brand with 13.3K followers
+129%reach within the first week of managing a new account

NATCON49: Amplify

United Architects of the Philippines National Convention 2024, SMX Manila

A full event campaign for a four-day national convention: day announcements, keynote speaker cards, session and track schedules, and official partner features, all within one cohesive visual system.

Event campaignSpeaker announcementsPartner features
NATCON49 Day 1 plenary announcement Speaker card for Tim Fu
NATCON49 official event partner feature for CIBO
NATCON49 Day 2 plenary announcement Speaker card for Royal Pineda Speaker card for Dr. Georges Kachaamy Speaker card for Dean Reinhard NATCON49 Day 2 Session 5 track speakers

Beauty and Lux

Beauty and aesthetics studio

An editorial feed and carousel series built around soft tones and oversized serif type, designed to educate clients on treatments and guide them toward booking.

Feed designEducational carouselsBooking content
Beauty and Lux book now post Beauty and Lux services offered post Beauty and Lux book lash treatment post Beauty and Lux brows post How to take care of your brows carousel cover Beauty and Lux FAQ post

Coaches & professional brands

Coaching, legal, childcare and wellness

Webinar and live event promotion, course launches, podcast banners and product graphics, paired with captions and long-form posts written in each client's voice.

Launch campaignsWebinars & eventsCopywriting
Spill the Tea free webinar banner
Legally Savvy CEO banner for an IP attorney
Orlando Millionaire Experience event graphic
Childcare Boss Talks live event graphic
Transformational coaching live event graphic
  • Content strategy and monthly calendars
  • Captions and long-form posts in your voice
  • Launch and event campaigns
  • Email marketing and newsletters
  • Branded graphics, workbooks and lead magnets
  • Community and Instagram engagement
“Her presence has created more time and space for me to get creative, strategize, and execute business growth plans.”
Nuzayra Haque-ShahBusiness & IP attorney
“After our initial call you got to work on really getting to know me, my brand, and my voice. By the way, you nailed it.”
Nyckie BrownChildcare business coach
“Iyah is extremely efficient in her communication and ability to get things done in such a quick response. I am so grateful for her and everything she supported me with!”
Marley Rose HarrisFounder, Higher Self App
“Working with Iyah is honestly amazing and such a blessing in my life. Not only that I love her energy, but she gets my brand voice, she gets me... She helped me freed up my time, helped me expand my creativity, she comes up with really great ideas that I don’t even think about. She's super efficient, she's on top of it, it makes life so much easier. She is worth it in spades.”
Tristan GattoPhysical therapist & wellness coach
“With Iyah's help I am seen as someone who has been in business for years rather than the few months I've been open.”
KayandCo StudioDesign business owner

Tech Stack

Fluent in the platforms your business already runs on.

I also leverage AI every day, mainly ChatGPT and Claude, to draft, document, research and build workflows faster. AI speeds up the work, but the judgement stays mine: every decision, priority and client-facing message is reviewed and owned by me before it reaches your business.

ChatGPTClaudeGoHighLevelKajabiFlodeskThriveCartDubsadoCircleStripeAirtableClickUpAsanaTrelloPodioSlackCalendlyWhatsApp BusinessGoogle WorkspaceMicrosoft OfficeCanvaPhotoshopCapCut

Let's talk

Take the day-to-day off your plate.

Book a complimentary discovery call. We'll talk through where you're stretched thin, what's slipping through the cracks, and whether I'm the right partner to help.

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Prefer email? Write to [email protected]

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What would you like to talk about?